| Archive of Featured Businesses |
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Listed below are our past Featured Businesses. To read their story click on the story title. |
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| » | Magazine Magic | | Meet Genine Howard, the beauty and brains behind Profile Magazine. | | |
| » | Rocking Events Everywhere | | Meet Helen Langlois, the inspiration behind Nambour's moonlight markets and manager of Rockhouse events. | | |
| » | Crafting Ceramics. | | Meet Lee Maker, owner of Go Go Ceramics, guiding you in creating your own fun and fabulous memento. | | |
| » | Innate Intelligence | | Meet Bronwyn Kennedy, director of Innate Kinesiology, bringing the body back into balance | | |
| » | Developing Destinations. | | Meet Amanda Candy, Director of Destination 108, helping others enjoy the journey to their destination. | | |
| » | Supporting Singles | | Meet Jan Macalister owner of Table For Six, an organization that brings people together to share laughter and maybe love. | | |
| » | Balony Beauty | | Meet Renai Stupart, owner of Balony Place, the ultimate in workshop and retreat space. | | |
| » | Wealth Wisdom | | Meet Martienne Freeth and Barbara Page, imparting their combined expertise and knowledge through their book ‘Empowered Wealth Strategies, Secrets to Financial Freedom’. | | |
| » | Healing Hypnotherapy | | Meet Marilyn Boon, master hypnotherapist and member of HypnoBirthing, assisting women in childbirth. | | |
| » | Child's Play | | Meet Monique Rutherford, director of Inside Out Counselling and Training, specialising in assisting children, parents and child professionals to develop deeper relationships. | | |
| » | Millennium Magic | | Meet Jean Sheehan, Creator and Principal of Millennium Education and Absolute Empowerment, assisting others to reach their potential and power. | | |
| » | Living Life | | Meet Donna Groves, co-creator and director of “Live It Up” coaching and kinesiology – teaching you how to live life to the full. | | |
| » | Colour Confidence | | Meet Di Riddell, an elegant and colourful lady speaking from the heart and mind. | | |
| » | Migration Mentor | | Meet Kama Frankling, supporting people through the emotional rollercoaster of moving and settling into a new country. | | |
| » | Finance Finesse | | Meet Tracey Ferguson, of AXA Financial Planning, inspiring and guiding you to manage and grow your finances. | | |
| » | Pomo Pizzaz | | Meet Lisa Harrison owner of Pomo, specialising in web development and graphic design to give your business a touch of flair. | | |
| » | Guiding Goddess | | Meet Natalie McIvor, Reiki master, spiritual teacher and divine Goddess – guiding others to reach their potential and purpose. | | |
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| In our Featured
Business you will meet sensational local businesses
women doing extraordinary things.... Please visit
us regularly to see our latest Featured Business. |
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| Finance Finesse |
| Contact
Details: |
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www.traceyferguson.com.au
07 54412929
traceyf@axaadviser.com.au
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| Meet Tracey Ferguson, of AXA Financial Planning, inspiring and guiding you to manage and grow your finances. |
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Featured Business Question and Answers: |
| Describe your business.Financial Planning Practice – I am the owner and principal. I have one support staff (Maree). I am in the business of advising and guiding people so that they achieve financial freedom. |
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| What three things do enjoy about your business?
Seeing the satisfaction and relief felt by clients when they know they actually have a plan, and can see themselves achieving their financial and lifestyle goals.
Meeting people from all walks of life – it’s amazing when you spend time with people, how interesting a lot of them are!
Because it’s my own business, my rules aren’t set by anyone else. This means I can set my own service standards, and can consistently deliver above and beyond these.
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| What has been your greatest challenge in your business?
Unlike some women, I haven’t been dogged by the “boys club” mentality in my career. It has never been a hurdle for me – probably because I had enough respect for myself and my abilities, and that was evident in my dealings with my male colleagues? However, focussing on being a good Mum, and running a successful career, requires the ability to find balance. This is something that gets easier as the children get older, but in the early years was a total challenge, sometimes to the point when certain periods of time would become a blur!! |
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| What supports you in doing your business well?
I operate under the Australian Financial Services Licence of AXA. Their strength and support in terms of research, technical advice and compliance is invaluable. I could also not live without my personal assistant, Maree. She has been with me now for several years and is a crucial cog in the wheel of my business. |
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| How did you get started?
Many years ago (too many to mention) I was working overseas as
a Personal Assistant to a Financial Planner, within a large Consulting Firm. He suggested I consider financial planning as a career, as he thought I had the qualities required to succeed in that field. That was all the incentive I needed, and I proceeded to study while overseas, completing further study when I came back to Australia. I have now been in the financial services industry for 27 years (where did it go??) and qualified as a Certified Financial Planner® in 2000.
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| Who/what has been an influence / inspiration?
Graham (the financial planner mentioned above), for guiding and mentoring me in the very early years of my career. Also, a Manager I had when I was working with Westpac years ago. He instilled confidence in me, recognised my abilities and continually challenged me to be better at what I was doing.
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| What part of your spirit adds to your business? That thing inside me that never gives up on anything – persistence, persistence, persistence. There have been times when things were not “going great” but I seem to have this inert ability to just “take a breath”, reassess and move forward. I guess you could call this resilience, something I learnt from a very early age. |
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| What piece of advice would you give to someone just starting out?
It’s tough – don’t think it won’t be. But if you stay true to yourself and remain ethical in all that you do, you will enjoy success. There will be days when you want to walk away, but persist and you will achieve. |
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| Is there anything else you would like to tell us? Not sure exactly what you want to know here? Do you mean personally or from a business perspective? Personally, I am a Mum with two beautiful children. I come from a family of six girls (I am the eldest) and my best “out of work” times are spent with these women. We have all shared some difficult times in the past, and they are a very big light in my world.
Business wise, I pride myself on delivering what I say I will deliver, and try and “over-deliver” where possible. As a result of my guidance, clients sit with peace of mind in terms of their financial situation.
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